Why choose BRAVIA LCD? 

The benefits of Liquid Crystal Displays (LCD) has led Sony to focus on this particular technology. BRAVIA LCD televisions are at the forefront of High Definition LCD technology with models available in a wide range of sizes with features to suit all budgets. BRAVIA stands for Best Resolution Audio Video Integrated Architecture. This philosophy encompasses design, manufacture, performance and even environmental impact.

The following benefits of LCD will underscore the BRAVIA advantage:

	MotionFlow Motionflow 200Hz is a Sony world-first technology that delivers the smoothest picture ever. So, fast sporting action and high-speed movie scenes are flicker-free and more realistic.
	The Environment Every BRAVIA is created with its environmental impact carefully considered. The wide use of reused and recycled materials helps reduce both waste and depletion of resources used to produce plastics and packaging. The reduction of toxic materials in components aids in disposal and reduced environmental impact. Model specific technologies such as Advanced Contrast Enhancer (ACE) used in conjunction with a light sensor contribute to backlight power savings to reduce overall power consumption. LCD technology is intrinsically power efficient with both operating and standby power consumption amongst the lowest in the television industry.
	High screen resolution  LCD can be constructed with high resolutions across all screen sizes, not just large screens. This is due to the very small pixel size possible with LCD, meaning more pixels can be accommodated in a smaller area, for increased detail. BRAVIA LCD uses leading edge screen design to ensure HD or Full HD resolutions are available on the vast majority of models.
	Wide viewing angles  BRAVIA use the latest generation LCD technology for flexible placement options. The screen can be viewed clearly from almost any position, so no one need miss the clarity and colour BRAVIA televisions are famed for.
	No screen burn  With no risk of image retention and ghost outlines from static images BRAVIA television technology gives peace of mind on your investment.

 Click here to visit the Sony Bravia Website (external link)

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